Shop Gear is an established local business based in Merewether, Newcastle. The business wanted to increase its market share by venturing into e-commerce. This included a sub-brand creation of Shop Gear Online – which would cater for the online market and also compliment the store itself.
The brightly coloured design matches the interior of the shop and expresses a new refreshing brand identity. The art direction for the website also incorporates this same colour scheme. A Content Management System (CMS created by Ezimerchant) was chosen for Shop Gear to use themselves; to upload new products, change prices and engage with the content with ease anytime.